Laika is a creative branding and design studio. Powered by human intelligence, we build purposeful brands and proprietary visual languages for our clients, helping business models stay alive and ready to navigate an ephemeral world.
Laika is a creative branding and design studio. Powered by human intelligence, we build purposeful brands and proprietary visual languages for our clients, helping business models stay alive and ready to navigate an ephemeral world.
BEFORE ANYTHING,
ONE NEEDS TO
KNOW WHAT TO SAY
Everything begins with the word. It defines culture, our human life with its beliefs and aspirations. And precedes the project, the design. Through the word, we perceive the world. Because of that, we are passionate about writing just as much as drawing.
BEFORE ANYTHING,
ONE NEEDS TO KNOW WHAT TO SAY
Everything begins with the word. It defines culture, our human life with its beliefs and aspirations. And precedes the project, the design. Through the word, we perceive the world. Because of that, we are passionate about writing just as much as drawing.
ANTES DE TUDO,
É PRECISO
SABER O QUE DIZER
Tudo se inicia com a palavra. Ela define a cultura, nossa vida humana com suas crenças e aspirações. E precede o projetar, o design. Pela palavra, interpretamos o mundo. Por isso, somos apaixonados pela escrita tanto quanto pelo desenho.
We sail
We sail
Branding
For brands in gestation, Laika is in every stage. Are there a dream and an idea that need to be translated into business and materialized into a brand with soul and efficiency? We complete this stage of your business and deliver a name, a strategic positioning and a proprietary visual language, that reflect their defined and verbally consistent and inspiring values.
Branding
For brands in gestation, Laika is in every stage. Are there a dream and an idea that need to be translated into business and materialized into a brand with soul and efficiency? We complete this stage of your business and deliver a name, a strategic positioning and a proprietary visual language, that reflect their defined and verbally consistent and inspiring values.
Rebranding
Is it time to rethink the brand without losing the essence that built your history? We rewrite with four hands together with the client the repositioning and we redesign the verbal and visual languages, deepen the purpose, values and culture of the brand. In fast-paced times, rebranding is a necessary refresh and a booster for businesses.
Rebranding
Is it time to rethink the brand without losing the essence that built your history? We rewrite with four hands together with the client the repositioning and we redesign the verbal and visual languages, deepen the purpose, values and culture of the brand. In fast-paced times, rebranding is a necessary refresh and a booster for businesses.
Redesign
For brands with solid cultures, but restless, to boost their style. Does your brand use that model that does not fit in well to your new moment? It is time for a makeover without losing the essence of your brand and wear it for the exciting challenges.
Redesign
À La Carte+
À La Carte+
Environmental graphic design projects, which require understanding the flow of people, safety and informing the user of the paths through architectural or urban space. We apply design to the environment in the form of illustrations, graphics and whatever else is possible, complementing the human experience in the architectural space. explore
Projetos de design gráfico ambiental, que exigem entender o fluxo de gente, segurança e informar ao usuário os caminhos pelo espaço arquitetônico ou urbano. Aplicamos design ao ambiente em forma de ilustrações, grafismos e o que mais for possível, para complementar a experiência humana no espaço arquitetônico. explore
Everything your brand needed
to know and you never had
the courage to ask
Branding? Rebranding? Is it only for big companies? Can I do it?
IT'S TIME TO REBRAND
Is my business' brand outdated? Should I change it? When? A reflection for these and other afflictions (that permeate the lives of companies of every size).
IS BRAND
LOGOTYPE?
Only one logotype is needed. But what is a logotype? Can it represent everything my business is and does?
HOW ARE BRAND NAMES BORN?
Naming a company is very different to naming children. It involves much more rational than emotional.
Everything your brand needed to know and you never had the courage to ask
Branding? Rebranding? Is it only for big companies? Can I do it?
IT'S TIME TO REBRAND
Is my business' brand outdated? Should I change it? When? A reflection for these and other afflictions (that permeate the lives of companies of every size).
IS BRAND LOGOTYPE?
Only one logotype is needed. But what is a logotype? Can it represent everything my business is and does?
HOW ARE BRAND NAMES BORN?
Naming a company is very different to naming children. It involves much more rational than emotional.