Laika is a creative branding and design studio. Powered by human intelligence, we build purposeful brands and proprietary visual languages for our clients, helping business models stay alive and ready to navigate an ephemeral world.
Laika is a creative branding and design studio. Powered by human intelligence, we build purposeful brands and proprietary visual languages for our clients, helping business models stay alive and ready to navigate an ephemeral world.
dona vitamina
dorina nowill
benta
uêbaa
amaparque
alter sessions
uniu
u!mano
onodera
bário
mom
riba mural
chez vous
la bombe
queen brownie
dorina nowill
alter sessions
dona vitamina
uniu
amaparque
aldeia
onodera
riba mural
chez vous
la bombe
uêbaa
ovolê
superlimão
bário
benta
mom
u!mano
queen brownie
BEFORE ANYTHING,
ONE NEEDS TO
KNOW WHAT TO SAY
Everything begins with the word. It defines culture, our human life with its beliefs and aspirations. And precedes the project, the design. Through the word, we perceive the world. Because of that, we are passionate about writing just as much as drawing.
BEFORE ANYTHING,
ONE NEEDS TO KNOW WHAT TO SAY
Everything begins with the word. It defines culture, our human life with its beliefs and aspirations. And precedes the project, the design. Through the word, we perceive the world. Because of that, we are passionate about writing just as much as drawing.
ANTES DE TUDO,
É PRECISO
SABER O QUE DIZER
Tudo se inicia com a palavra. Ela define a cultura, nossa vida humana com suas crenças e aspirações. E precede o projetar, o design.
Pela palavra, interpretamos o mundo. Por isso, somos apaixonados pela escrita tanto quanto pelo desenho.
We sail
We sail
Branding
For brands in gestation, Laika is in every stage. Are there a dream and an idea that need to be translated into business and materialized into a brand with soul and efficiency? We complete this stage of your business and deliver a name, a strategic positioning and a proprietary visual language, that reflect their defined and verbally consistent and inspiring values.
Branding
For brands in gestation, Laika is in every stage. Are there a dream and an idea that need to be translated into business and materialized into a brand with soul and efficiency? We complete this stage of your business and deliver a name, a strategic positioning and a proprietary visual language, that reflect their defined and verbally consistent and inspiring values.
Rebranding
Is it time to rethink the brand without losing the essence that built your history? We rewrite with four hands together with the client the repositioning and we redesign the verbal and visual languages, deepen the purpose, values and culture of the brand. In fast-paced times, rebranding is a necessary refresh and a booster for businesses.
Rebranding
Is it time to rethink the brand without losing the essence that built your history? We rewrite with four hands together with the client the repositioning and we redesign the verbal and visual languages, deepen the purpose, values and culture of the brand. In fast-paced times, rebranding is a necessary refresh and a booster for businesses.
Redesign
For brands with solid cultures, but restless, to boost their style. Does your brand use that model that does not fit in well to your new moment? It is time for a makeover without losing the essence of your brand and wear it for the exciting challenges.
Redesign
For brands with solid cultures, but restless, to boost their style. Does your brand use that model that does not fit in well to your new moment? It is time for a makeover without losing the essence of your brand and wear it for the exciting challenges.
À La Carte+
À La Carte+
EGDENVIRONMENTAL GRAPHIC DESIGN
Environmental graphic design projects, which require understanding the flow of people, safety and informing the user of the paths through architectural or urban space. We apply design to the environment in the form of illustrations, graphics and whatever else is possible, complementing the human experience in the architectural space. explore
EGD
Environmental graphic design projects, which require understanding the flow of people, safety and informing the user of the paths through architectural or urban space. We apply design to the environment in the form of illustrations, graphics and whatever else is possible, complementing the human experience in the architectural space. explore
Illustration
Our projects receive custom handmade drawings. Proprietary content to create a unique brand identity for the client’s company!Good news: we accept orders for other projects.
Illustration
Our projects receive custom handmade drawings. Proprietary content to create a unique brand identity for the client’s company!Good news: we accept orders for other projects. explore
Editorial
Books, yearbooks, reports, digital or printed, with or without infographics or illustrations. We are passionate about book projects of all types, which require organizing and clarifying information architecture. explore
Editorial
Books, yearbooks, reports, digital or printed, with or without infographics or illustrations. We are passionate about book projects of all types, which require organizing and clarifying information architecture. explore
Package
A box exists to contain something. To do this, we think and design experiences to contain your product and ideas. explore
Package
A box exists to contain something. To do this, we think and design experiences to contain your product and ideas. explore
Let’s dance
Specific projects from a Laika perspective, integrating different disciplines and production models, from digital to analog. Websites, motion graphics, merchandising guidelines, brandbooks, specific social media visual identity projects, among many others. explore
Let’s dance
Specific projects from a Laika perspective, integrating different disciplines and production models, from digital to analog. Websites, motion graphics, merchandising guidelines, brandbooks, specific social media visual identity projects, among many others. explore
Awards+
Awards+
Everything your brand needed
to know and you never had
the courage to ask
Branding? Rebranding? Is it only for big companies? Can I do it?
IT’S TIME TO REBRAND
Is my business’ brand outdated? Should I change it? When? A reflection for these and other afflictions (that permeate the lives of companies of every size).
IS BRAND
LOGOTYPE?
Only one logotype is needed. But what is a logotype? Can it represent everything my business is and does?
HOW ARE BRAND NAMES BORN?
Naming a company is very different to naming children. It involves much more rational than emotional.
Everything your brand needed to know and you never had the courage to ask
Branding? Rebranding? Is it only for big companies? Can I do it?
IT’S TIME TO REBRAND
Is my business’ brand outdated? Should I change it? When? A reflection for these and other afflictions (that permeate the lives of companies of every size).
IS BRAND LOGOTYPE?
Only one logotype is needed. But what is a logotype? Can it represent everything my business is and does?
HOW ARE BRAND NAMES BORN?
Naming a company is very different to naming children. It involves much more rational than emotional.