ABN-AMRO REAL

To celebrate the successful arrival of ABN AMRO REAL boat in the Volvo Ocean Race, Laika created an endomarketing action involving more than 33,000 employees of Banco Real throughout Latin America. Everyone received a kit containing two postcards, buttons and … surprise! An origami sheet for folding and having a replica of the boat in folding! To facilitate the service, the sheet came totally self-explanatory, with creases and a video was made available so that anyone could assemble it! Success! Everyone could assemble it, because when the enthusiasm for victory outweighed the ease of setting up the boat, there was always someone calmer who assisted the next colleague.

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