The bar project developed to the Ibis hotel chain immerses itself in the culture of São Paulo city in its essence: the way of appropriating every culture that arrives in the city, because nothing is strange, everything is digested by the city of São Paulo. The project should have the soul of São Paulo and […]Read more "U!mano"
LendMe is a fintech specialized in home equity and financial technology services, meeting consumers and companies.The brand icon is the representation of the binary information, structured in a pixel-like composition. The brand identity is based on two secondary colors, which are combined with the main color according to the context of the message and its […]Read more "LENDME"
Tanabe’s logotype has a graphic structure inspired by inkan, a signature record through what, in the West, we call a stamp. The inkan acts as an authentic signature and has legal value. Inspired by the art of Japanese calligraphy, shodo, Laika released the paw and let the brush create expressive and dynamic shapes for the […]Read more "TANABE"
Belgium is here Chez Vous is a Belgian restaurant in São Paulo. An authentic Belgian Restaurant! Despite being the country’s only representative in the Brazilian city, its identity project did not reflect the Belgian humour and its cultural unfolding. Rain, French fries, Magritte The Belgian iconography is extensive, from plastic arts to tennis. It is […]Read more "CHEZ VOUS"
Our challenge was to design and translate into brand design (name, verbalization of brand culture and design) the essence that our client wanted to print in the daily life. MOM was born with a manifesto, proposing a rupture in the relationship with dogs and cats to return to the animal nature. Yes, MOM – dogs […]Read more "MOM"
The graphic emulation of the Braille writing system was the starting point for the Dorina Nowill Foundation for the Blind’s 2018 annual report graphic project. In the visual aspect, compositions with dots, which constitute Braille, configuring linguistic utterances, are distributed throughout the publication; and, in its tactile aspect, the dry relief feature on the print […]Read more "DORINA NOWILL"
Superlimão is a Brazilian architecture office located in Sao Paulo. In a multidisciplinary and plural way, it creates architectural projects based on relevant premises of contemporary architecture, such as respect for the environment, economical and durable productive solutions and furniture. To represent the discursive aspects of the brand, Laika designed the new logo inspired by […]Read more "SUPERLIMÃO"
La Bombe produces delicious eclairs from a family recipe. And with it, their stories. These stories have been translated by Laika into playful and surreal imagery, with characters that inspire lightness and an explosion of joy. The idea is that La Bombe invites you to be part of a dream.Read more "LA BOMBE EMBALAGEM"
Healthy food: from a rather vague experience of food, which would descend to the common place of natural, Laika conceived the name and brand Dona Vitamina. And the brand is a good-natured Victorian lady coming out of her composure while drinking with a straw a delicious vitamin. Healthy eating yes, but with relaxation and humor. […]Read more "DONA VITAMINA"
For the design of the new Street Burger restaurant, among many experiences, we brought the signage of the toilets directly from the streets of eastern Berlin, the ampelmann, that little man with a hat at the Gothic traffic lights. Also, the walls stuffed comic strips ensure congestion in the use of the restrooms! It’s to […]Read more "STREET BURGER"
Justine is a graphic novel. The reader is invited to unfold the book and discover its intricacies details. Thus in the first book cover happens the unfolding of the leaf in fragments that, little by little, form an big image of aesthetic and narrative impact. Principal cover is all black, syntetic, the antithesis of consumerism […]Read more "JUSTINE"
Time For Fun hired Laika to build their new brand. Among the challenges, we needed to contemplate two statements that could be used alone or together. The result you see here!Read more "TIME FOR FUN"
Abraidi, Associação Brasileira de Importadores e Distribuidores de Produtos para Saúde, ordered from Websetorial an extensive study on economic activity in the health area, presenting perspectives and proposals for the sector, summarized in a white paper. Laika developed graphic design – language, image editing and infographics – and coordinated the production. The result is a publication […]Read more "ABRAIDI"
Laika designed the Braspag brand. However, we live in a frantic, liquid and changing world. So, Laika redesigned the Braspag new brand in 2018 (until the speed of change separates them!). Enjoy some fragments of the Braspag identity that express the frantic transformation of the Braspag brand in the e-commerce segment since 2012!Read more "BRASPAG"
The Kawahara and Takano brand represents the synthesis of a cultural atemporality, West and East meeting contemporaneously. Just like Japan in the past Japan today: the same graphical principles in a postmodern rereading. The calligraphy leaves the paper and gains neon structures. The colors come from the past times, in dresses or canvas, and invade […]Read more "KT"
Architect Elaine Gonzalez hired Laika to build the brand for her new architecture office. Based on that, we created the name UMM. What is the concept? UMM is unique. It is not repeated. Created for you, with your way of living, the way you see things, day by day.Read more "UMM"
They make everything cool to fit inside containers! And they often extrapolate. We design the brand to fit [the concept] and more.Read more "CONTAIN [IT]"
La Bombe is irresistible! It really is an explosion of incredible flavors when we experience its… bombs. And we went deep into this explosion, we dived in the essence and brand’s culture in an immersion with plenty of divan filled with many questions and answers. The result: we materialized a brand new language project with […]Read more "LA BOMBE"
RIBA can be the utmost in the remarkable landscape of Rio de Janeiro. Is it a restaurant? A sophisticated bar? RIBA may be Ribamar, the owner of the bar; or what comes from above; or a rib sandwich in Uncle Sam’s mouth. It is a unique way of existing and happening, with unique style. We […]Read more "RIBA"
SOFÁ CAFÉ was conceived as a dream place, where the presence of the sofa invites you to spread out and enjoy the time passing with the palate surprised by the taste of special coffees. The architectural design of the office Super Limão spatially materialized the surreal nature of the images we created. We built the […]Read more "SOFÁ CAFÉ"
After a thorough work on the nature of the brownie (yes! that chocolate cake, which hides many secrets, one of them is the fabulous recipe seized by a chef in his youth, as a student of gastronomy in Beatles’ land), we arrived at the name Queen and all the universe of the brand image. Queen […]Read more "QUEEN BROWNIE"
The dui restaurant is in history as one of the Laika brand projects. Chef Bel Coelho’s restaurant has left in our memories a permanent aroma of sophisticated dining experience in its simplicity. Taste a little of what is left in our memory.Read more "Restaurant DUI"
A light beer for the heavy days! Or an always light beer for any day. Anyway, beer label Light, very light RIBA, in the clouds! to continue the family of RIBA beers.Read more "RIBA BEERS"
Imagine Roger Federer e Rafael Nadal unidos competindo em todos os torneios. Agora, imagine isso na fotografia de casamento. Assim aconteceu por um tempo a união entre Fabio Laub e Anna Quast, dois ícones nacionais da fotografia. A Laika solucionou nome e design para esse novo desafio, que ambos decidiram se colocar. A dupla durou […]Read more "ANNA QUAST & FABIO LAUB"
Laika created the name and Superlimão made the house of Riba. Laika passed by and scribbled one of the 7-meter walls with sequential graffiti.Read more "RIBA Mural"
ABIIS, Aliança Brasileira da Indústria Inovadora em Saúde, ordered from Websetorial an extensive study on economic activity in the health area, presenting perspectives and proposals for the sector, summarized in a white paper. Laika developed graphic design – language, image editing, infographics and illustrations – and coordinated the production. The result is a publication with over […]Read more "ABIIS"
Laika was invited to create illustrations for the 2019 Calendar of the Dorina Nowill Foundation for the Blind. The challenge was to explore the dialogue between photos of the blind with the language of illustration, recreating scenarios and presenting the context of their daily challenges overcome with the help of the Foundation.Read more "Dorina Nowill"
GATE, Global Access Through Education, is a major fair in the international education segment, which takes place in São Paulo, bringing together the largest brands in the segment in the world. Laika has developed the editorial and graphic design of the 2016 event catalog.Read more "GATE"
For the publishing company Escuta, specialized in publications in the area of Psychology, Laika has developed a series of cover projects. So, here is “Pensando a Violência” project.Read more "PENSANDO A VIOLÊNCIA"
Graphic project of annual report of 2004 for inpEV, Instituto Nacional de Processamento de Embalagens Vazias. In the project execution, we used micro corrugated paper exploring the texture of the waves of the brown raw paper. The graphic effect is the tactile feel in handling and relevance to the theme of innovation and sustainability that […]Read more "INPEV"
For the publishing company Escuta, specialized in publications in the area of Psychology, Laika has developed a series of cover projects. So, here is “A Formação do Psicólogo” project.Read more "A FORMAÇÃO DO PSICÓLOGO"
An intense work of immersion with the partners of Art Options in search of the understanding of the art to offer clients the best investments. For Art, we get more questions than business. However, for the business model, we have helped Art Options refine the ideas and presentation of their financial investment concepts in art.Read more "ART OPTIONS"
We designed a brand for Zambon.Inc and there is the result.Read more "ZAMBON.INC"
SUCRE makes architecture with projects that extrapolate the common. In 2006, Laika remade the brand Sucre by juxtaposing two elements: the egg, the original architectural, comparing it to the uterus, symbolizing the perfect house, without edges; and the umbrella, icon that is present in the cultural imaginary as the thing that protects, but also allows […]Read more "SUCRE"
We were invited to play the graphic design of Pense Mais magazine number 7. So, there it is: a summary of the merry edition.Read more "PENSE MAIS"